AI visibility
See what AI tells your shoppers about your brand
Debrief asks ChatGPT, Gemini, DeepSeek, Qwen and Doubao the questions your shoppers ask, in their languages, scores how your brand appears in the answers, and turns them into a plan for what to fix first.
Trusted by leading brands and retailers in Asia
What is AI visibility?
AI visibility is how often, how accurately and how favourably AI assistants name your brand when shoppers ask what to buy. Improving it is sometimes called generative engine optimization (GEO). Debrief measures it: it puts shopper questions to Western and Chinese AI assistants, scores the answers and shows the content and sources to fix first.
ChatGPTMentioned#2Positive
GeminiMentioned#4Neutral
DeepSeekNot mentioned——
QwenMentioned#3Positive
DoubaoNot mentioned——01
What Debrief measures
Five readings for every question you ask.
02
How a Debrief works
From your brand to a plan, and a second look once you act on it.
- 1You give Debrief your brand, category, competitors and markets
- 2Debrief asks ChatGPT, Gemini, DeepSeek, Qwen and Doubao the questions shoppers ask, in the languages they use
- 3It scores the answers and traces the sources they cite
- 4You get a report in English, Simplified Chinese and Traditional Chinese with the content and source fixes in priority order
- 5Make the fixes, then ask the same questions again: Debrief keeps your earlier runs and shows what has changed
03
Western and Chinese AI side by side
Shoppers in different markets ask different assistants, so Debrief asks both.
04
What teams use it for
Two questions most teams start with.
What Debrief covers
Each question goes to ChatGPT, Gemini, DeepSeek, Qwen and Doubao, all with live web search, and the report comes in English, Simplified Chinese and Traditional Chinese. Run your first 25 prompts on your own brand before you pay anything, or book a demo to see one first.
- AI assistants asked
- 5
- report languages
- 3
- free prompts to start
- 25
AI visibility FAQ
Which AI assistants does Debrief ask?
ChatGPT, Gemini, DeepSeek, Qwen and Doubao. All of them use live web search, so the answers reflect what they find online. Debrief puts the same question to each one and compares the answers.
Can you make an AI assistant recommend my brand?
No. No one controls what an assistant says. Debrief shows what each one says today, which sources it draws on and which content and channels to fix, so you can improve your chances. Answers can change, so each report shows a point in time.
Can I run Debrief again after I make changes?
Yes. Once you have acted on the fixes, ask the same questions again. Debrief keeps your earlier runs and shows what has changed between them. Each question you ask uses one prompt from your plan.
What is a prompt, and what does Debrief cost?
A prompt is one shopper question, put to every assistant. Your first 25 prompts are free. The Growth plan is $5,000 a month for 1,000 prompts, about $5 each. Prices are in US dollars, and the pricing page has the detail.
In which languages does Debrief work?
Debrief puts the questions to the assistants in the language of each market, and writes the report in English, Simplified Chinese and Traditional Chinese.
How is Debrief different from Checkafy?
Checkafy tracks the shelf: product, price, promotion and stock data from retailers and marketplaces. Debrief tracks the answer: what AI assistants tell shoppers. They are separate products with separate pricing.