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Simple pricing

Checkafy is priced by the SKUs you track. Debrief is priced by the prompts you run, and your first 25 are free.

Checkafy · Data as a Service

Retail data, in three layers

Start with the data, add dashboards for your managers, and let business users ask questions in plain language.

Base Report Layer

Most Popular
$1per monitored SKU / month

High-quality structured market data for monitoring products, pricing, promotions, listings and availability.

  • Product monitoring
  • Price & promotion monitoring
  • New listing discovery
  • Structured raw data reports

Priced by monitored SKU volume and channel coverage.

Dashboard Layer

15%–30%top-up on base monitoring scope

Add dashboards for tracking trends, comparing channels, and improving internal visibility.

  • Visual dashboards
  • Trend analysis
  • Reporting views
  • Team-friendly monitoring

Top-up depends on dashboard complexity and customization needs.

Chat BI Layer

Early access
Customadd-on to any data plan

A native chat for business users: ask questions of your raw data in plain language and get answers, trends and insights. No SQL, no technical skills.

  • Plain-language questions
  • Answers from your collected data
  • Trends and outliers surfaced
  • No analyst queue

Quoted on your data scope. Available to early-access customers.

Debrief · AI market research agent

Pay per prompt, not per seat

One prompt is one shopper question, put to all 5 AI assistants, with the answers analysed and turned into an action plan. Your first 25 are free.

Free Trial

Freefirst 25 prompts

Run your first 25 prompts on your own brand before you pay anything.

  • 25 prompts
  • 5 AI assistants, Western and Chinese
  • Action plan in every report
  • Set up with our team
Get 25 free prompts

Growth

Most Popular
$5,000per month · 1,000 prompts

1,000 prompts a month for brand, launch, defend and market-entry questions. About $5 per prompt.

  • 1,000 prompts / month
  • Measure, launch, defend and expand goals
  • Reports in English, Simplified & Traditional Chinese
  • Follow-up questions on every report
Talk to Sales

Enterprise

Custom

For groups that manage many brands and categories on one platform.

  • Multiple brands and categories
  • Prompt volume sized to your portfolio
  • Custom markets, languages and competitor sets
  • API access for in-house platforms and agents (roadmap)
Talk to Sales

FAQ

Pricing FAQ

How much does Checkafy cost?

Checkafy retail data starts at $1 per monitored SKU per month (Base Report Layer). The Dashboard Layer adds 15%–30% to the base scope, and the Chat BI Layer is quoted on your data scope. Debrief, the AI visibility agent, costs $5,000 per month for 1,000 prompts, and your first 25 prompts are free. All prices are in US dollars.

How much does Debrief cost?

Debrief costs $5,000 per month for 1,000 prompts, about $5 per prompt. A prompt is one shopper question, put to all 5 AI assistants. Your first 25 prompts are free. Enterprise pricing is custom, for groups running Debrief across many brands and categories.

Is there a free trial of Debrief?

Yes. Your first 25 Debrief prompts are free. Each prompt is one shopper question put to ChatGPT, Gemini, DeepSeek, Qwen and Doubao, and you get the analysis and an action plan. Book a demo and our team sets up your scope with you.

What is a Debrief prompt?

A prompt is the unit Debrief is billed in: one shopper question, put to every AI assistant in your scope (ChatGPT, Gemini, DeepSeek, Qwen and Doubao), with the answers analysed in your report. The Growth plan includes 1,000 prompts a month; unused prompts expire at the end of each month and do not roll over. Ask us about extra prompts or larger volumes.

Which AI models does Debrief check?

Debrief asks 5 AI assistants: ChatGPT and Gemini (Western) and DeepSeek, Qwen and Doubao (Chinese), all with live web search. Each gets the same shopper questions, in the languages of the markets you choose, so you can compare Western and Chinese AI side by side.

What does a Debrief report include?

Every Debrief includes an executive verdict, your visibility funnel, share of voice and sentiment against named competitors, a Western vs Chinese AI comparison, the sources the assistants cite, a content gap map and an action plan. Launch and market-entry reports add target audience and positioning. Reports come in English, Simplified or Traditional Chinese.

What is included in the Checkafy Base Report Layer?

The Base Report Layer ($1 per SKU per month) includes product, price and promotion monitoring, stock status, new listing discovery and structured raw data reports, with each product matched across the retailers and marketplaces you choose.

What is Checkafy Chat BI?

Chat BI is a native chat on top of your Checkafy data. Business users ask questions in plain language, such as which SKUs lost price share this week, and get answers, trends and charts without SQL or an analyst. It is available to early-access customers and quoted on your data scope.

Which retailers and markets does Checkafy cover?

Checkafy tracks 70+ retailers and marketplaces today, most of them in Hong Kong and Thailand, including HKTVmall, Watsons, Mannings, Shopee and Lazada. We add retailers and markets to your scope on request. Debrief questions can target markets across Asia, including mainland China, Japan, Korea and Southeast Asia.

What is the difference between Checkafy and Debrief?

Checkafy shows what is happening on the retail shelf: prices, promotions and availability across retailers and marketplaces. Debrief shows what AI assistants tell shoppers about your brand and turns it into an action plan. Many teams use both: one for the shelf, one for the AI answer.

Can our in-house platform or AI agents use Debrief?

Not yet. API access for in-house platforms and AI agents is on the Debrief roadmap for Enterprise customers. Tell us your use case when you book a demo and we will include you in early access.

How do I get a quote?

Book a demo and tell us your brands, markets and SKU scope. We reply within one business day (Hong Kong time) with a demo on your own products and a quote. You can also email info@checkafy.com.

Need pricing tailored to your business?

Tell us your brands, markets and SKU scope, and we'll come back with a quote within one business day.